We supply the banners for a few large car dealer groups across the country and having ran a Marketing Dept. for one of those dealer groups I know how valuable banners are to car sales.
Our main marketing medium was definitely newspaper advertising. This provided the mainstay of the car sales business. However, when it came to events, banners were the corner-stone of our marketing. Banners on the front of the dealership had a dual-purpose. Firstly, they went up prior to an event which, as the dealerships were in prominent locations, helped to advertise the event to the passing traffic. Secondly, the banners also helped people know they were in the right place – there was a time that events were advertised but nothing changed in the dealership, this confused people as they were unsure as to whether there was actually an event on. Now, it is standard practice to banner, balloon, bunting and sticker the site – the banner being the main indicator as they are usually rather large and right on the front of the dealership.
These marketing methods helped to increase the success of the events that we held and made us one of the most valuable dealer groups in the country.
We were a large county-wide dealership group, who eventually became part of an even larger UK-wide group so our marketing was helped with the sheer quantity of marketing materials and bulk-buy discounts. But, it is the smaller/independent dealerships that can benefit from banners as much as the large dealer groups. Banners are a very cost-effective means of marketing and are also re-useable for repeat events – provided they are looked after.
Basically, banners are a must for any car dealership, more so when hosting an event. When the cost is a lot less than the profit in one car and can be used for multiple events, they act more as an investment than an expense… and with a banner from Venture Banners you can’t go far wrong.