Two of us have already pledged towards the project, and although it’s not yet fully funded, it’s got a little while left, so we’d encourage those that would be interested in using it to put something towards the goal. It’s a simple process: you can choose how much to donate, and depending on how much you donate, you can opt for some nice treats if the project succeeds. Also worth noting is that if the project doesn’t reach it’s target funding, no-one is charged a penny.
If Exo Sans succeeds in reaching it’s goal, anyone will be able to use it on any website, or to download the font to use anywhere they like.
The Brand Mark
We expect that the brand mark will stay largely the same, as we still like it, and we think it works. We’ll probably tidy up a couple of details and make some subtle improvements, but we think it will still be very recognisable as the Venture Banners that our customers already know.
We’re not sure exactly when we’ll be starting the brand refresh, but it will likely depend on the availability of Exo Sans, and if it reaches the funding target.
We hope to document our process and share the things we decide to do, here on the blog. Hopefully it will be of interest to the designer types, and might even help give you some ideas.