I remember when I first used Adobe InDesign (it was InDesign 2, the one with the purple and green butterflies, if I remember correctly). Having used CorelDRAW up to that point, and being heavily into graphic design (rather than illustration) during my school years, InDesign was the logical move for me. This would have been around 2002, when Adobe was far into the throngs of snatching the desktop publishing crown from Quark.
Since then, everyone I’ve worked with in a studio has been ‘encouraged’ to use InDesign. It makes perfect sense to all be using the same package: we can all open each others’ artwork, share knowledge, tips and tricks, and it makes for a seamless operation.
The Venture Banners Process
Normally, we’ll only need to use InDesign to create most banner artwork. If we need to create vector illustrations, logos, or manipulate others’ vector files, we’ll use Adobe Illustrator. There are many overlaps between the two, but put simply, InDesign is better suited for typography and layout, while Illustrator is better for shapes and illustrations. Having said that, it needn’t be a case of ‘one or the other’ – they work together extremely well.