Mistakes Incoming, 12 O’Clock!
Because of the sheer amount of designs we deal with on a daily basis, we do quite often spot spelling mistakes on artwork supplied to us. In these instances, if we notice the mistake early enough, we notify customers of the error before it gets passed through to our production team, and allow the customer to make the call on whether to re-supply the design or go ahead. If the mistake has already been printed, there’s little we can do to help, sadly.
This is again another reason to have spelling checked: mistakes can be costly, especially when dealing with large-format prints. If the text is large, the mistake can be glaringly obvious too!
Mistakes: Learn From Them, You Must
If you’re in a position where you regularly churn out design work or create content, mistakes will happen—it can’t be helped. But as I’ve said above, things can be done to reduce the chances of mistakes happening.
The best thing to do when they do happen is to learn where things went wrong. Was it a mistake in the content supplied to you? Was it not passed on to someone for proof-reading? It’s worth trying to find out where the mistake occurred, not to apportion blame, but to help avoid similar things happening in the future.
Unfortunately, the blame for mistakes will normally be laid at the feet of the last set of eyes that saw the work before it went to print. However, having worked in that process for over five years in my previous job, I do have much sympathy for the designers. At one point, we got so fed up of being blamed for every mistake, we ensured a proof-read by the department manager was required before anything could go to print. It was another step in the process (albeit a red-tape-esque one), but it was important for both our protection and the improvement to the quality of the work we sent out.
Oh, and if you found any mistakes in this post, they were of course deliberate!