I am sure you are aware Venture Banners advertise a double page spread in most of the leading print trade magazines. We have long standing relationships with these magazines and advertise month in, month out, all year round.
In fact very occasionally one of the editors phones me for a 250 word comment on whatever subject is the point of discussion that month. I've usually got an opinion, so it's no problem for me to whip up something half readable.
And I must admit, I read most of the trade magazines cover to cover, I am fascinated by some of the articles and insights. Though every now and again, whilst leafing through the pages, I see an advert that looks very similar to ours, but is never as good. It's offering products very similar to ours and would you believe it... prices very similar to ours. Someone is trying to muscle in on our business!
At this point you might expect me to get annoyed or worry about a potential loss of revenue, but instead I roll my eyes and continue my search for the advert featuring the girl with the'wrapped' bottom.
The reason I am so philosophical about these copycat adverts is that I can pretty much guarantee that they won't appear in next month's issue, or if they do, they'll do the company in question more harm than good. You see, we are pretty unique in the wide format print market. We don't have ridiculously high minimum order costs or a price calculation system so complicated you'll need your Captain Midnight Decoder Ring to understand it.
We are true trade-supplier. We are setup to work in the background to make you look fantastic. This philosophy and company culture gives us the edge in terms of the consistency of our levels of service to the trade. Our equipment is arguably the best in the world and our prices are set so that you can make a tidy margin on them. We handle huge volumes of trade work so that all our customers benefit from the economies of scale and on top of that, our levels of service and turnaround are consistently superb. And if ever they are not, phone me, I want to know about it.