1. When it comes to exhibiting at a trade show, opting for a shell scheme can be a great choice, whether your customers are smaller businesses with tight budgets or they're just dipping a toe in the trade show waters and don't want to take on too much risk. However, there are misconceptions around the shell scheme; namely that it's difficult to make a real impact, they look bland, they blend into the background, they all look the same. Sure, we've all seen our fair share of unprofessional looking shell scheme graphics, but we argue that's not the shell scheme's fault!

    Maybe you're thinking, OK, it's possible to enhance a shell scheme, but the whole point is to make exhibiting at the trade show as affordable an investment as possible, so why would we then fork out for all the bells and whistles? Well, that's another misconception. Let's look at some of the ways shell scheme exhibitors can maximise their space with budget-friendly exhibition graphics that don't cost the earth.

    Say goodbye to bland

    Let's face it, exhibiting at a trade show is not cheap. So why would an exhibitor want their stand to look that way? Shell scheme exhibitors can be guilty of putting in minimal effort with the attitude that nothing they do will significantly enhance its appeal, but it's just not the case. Thinking ‘outside the box' and standing out from your neighbours is simpler than a lot of people might think.

    • Image of a trade show with many shell schemes
    • Does this scene give you nightmares?

  1. Fabric Exhibition Solutions from Venture Banners can transform a shell scheme from drab to fab, with just a strong, lightweight, tubular aluminium frame, a printed stretch fabric cover, and one person to install it in a matter of minutes. High quality dye-sublimation wide-format printing elevates your chosen trade show stand design, and the easily installable unit hardware brings the stretch fabric design in moments. What shell scheme? It's exhibition success that comes in a carry bag.

    Don't overcomplicate things

    Does your heart sink a bit when you see that exhibition looming ever closer on the calendar? The preparation, the time away, spending all day on your feet, the setting up and breaking down of the stand… it can all take its toll. Thankfully, when it comes to building up and breaking down, it doesn't have to be a complicated endeavour.

    Enter, the Shell Transformer solution. A standard exhibition shell scheme can evolve into a vibrant, versatile trade show display with no tools, no need to buy expensive hardware, and no fuss. Shell Transformer graphics are printed using dye-sublimation on display polyester for rich and vibrant graphics. Each wall graphic is printed as a single piece and finished with silicone edging (SEG), allowing it to easily push-fit into the T3 framework, leaving exhibitors to worry about whether they've packed the comfortable shoes or if it's a good idea to have ‘one more' beer in the hotel bar. And because the easy-to-assemble kit frame is supplied on a hire basis, after the event there is no need to store expensive hardware.

    • Shell Transformer
    • Shell Transformer

  2. Seen it all before

    We've all been there. As you wander the halls, you get that sense of déjà vu. You've seen all these trade show booth graphics before! Much like walking down a familiar street, the thing most likely to catch your attention is something new, something different. We get it; these businesses would like to do something new and exciting every time, but they've made a sizeable investment, gone to a lot of trouble, and it just doesn't seem worth it to go for new trade show graphics for every event.

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  2. With fabric exhibition solutions, the choice comes down to what shell scheme graphics are going to have the most significant impact, rather than cost or ease of use – those last two are taken out of the equation, thanks to the affordability of the comprehensive solution and the easy changeability of the printed stretch fabric covers. With Venture Banners fabric exhibition solutions, there is no additional charge for more than one design or artwork for your order, no matter how many walls you are ordering, and to top it off, replacement graphics are also available at a greatly reduced cost: printed, finished and delivered direct to you or your client, while used graphics are recycled.

  1. Everyone likes to get a little something extra. No-one is recommending a service with the words, "yeah, it was a great experience, they did the absolute minimum". End customers looking for quality exhibition graphics are no different, and it's simple and affordable to give them what they want while adding additional revenue streams to your business with a range of exhibition display solutions from Venture Banners.

    Want to know more about how to make a shell scheme stand out at a trade show? Interested in more information on our exhibition and indoor displays? Get in touch with us.